Marketing Strategies

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 The "Every Day" Strategy

The "you likely hear about this every day..." strategy tells your prospects some information they see or hear every day that supports your product. It could be something that's currently a hot topic in the world or in your niche. You could give them facts to show that it's true and remind them they will be missing out if they don’t own your product.

  

The "They Don't Know" Strategy

The "most of the experts don't even know about it yet..." strategy tells your prospects that they will even have an advantage over the experts if they purchase your product. Newbies that have strong professional competition need all the help they can get.

  

The "Upside Down" Strategy

The "warning: the (your niche) industry is about to be turned upside down..." strategy tells your prospects that everything they knew about gaining their desired benefit is going to change. People will want to purchase your product if it is better than what they are currently doing to reach their goals.

  The "Head Start" Strategy

The "if you want to get a head start, don't show this link to anyone..." strategy tells your prospects that they are one of the first people to have a chance to purchase your product. They will like the secrecy of the link and the privilege of gaining their desired benefits before everyone else.

 The "Not Yet" Strategy

The "please continue reading, I don't want to tell you just yet..." strategy tells your prospects that they will learn something important or interesting later on in your sales letter. You could give them a hint about it early on then persuade them to read the rest of your ad. The longer they are reading, the better the chance they will buy.

  The "Leave And Lose" Strategy

The "act now, once you leave this page, you will never see this offer ever again..." strategy tells your prospects that today will be their only chance to order your product. Not tomorrow, not next week, not next month, etc. Most people will think it's a marketing ploy so just remind them that it's not. It shows them that you know what they are thinking.