10 # Marketing Strategies

Hallo! Thank you for visiting my blog;

1. The "Ahhhh" Strategy

The "you are about to have one of those "ahhhh" moments..." strategy tells your prospects that they are going to finally become clear about how they will gain their desired benefit. To do this you need to represent your product like one of the miracle-like ideas that none of your competition has thought of yet.

2. The "Business Meeting" Strategy

The "when I first told my business partner about my product idea (she/he) fell out of their chair..." strategy tells your prospects that your product is so good that your partner knew it would be a profitable investment. Most people know the most profitable products are the ones that deliver the best results.

3. The "Buy Vs Create" Strategy

The "you are getting a (no.) discount compared to what I paid to create this product..." strategy tells your prospects that you had to pay way more than they will have to pay for the same benefits. You could even show them the quotes or a copy of the invoices/receipts that you paid for the product to be developed.

4. The "Make Them Smile" Strategy

The "make your (a family member/friend) smile..." strategy tells your prospects that your product will give their loved ones a positive physical reaction. It could be making them jump for joy, laugh out loud, have a look of love, raise their arms from excitement, dancing in celebration, etc. Most people like to make their family and friends feel good.

5. The "Bad Review" Strategy

The "read my negative review of (product's name)..." strategy tells your prospects that you didn't enjoy certain aspects of the affiliate product. Using a negative review will gain their attention because people don't see them a whole lot and it creates controversy. You should tell them the minor things that you didn't like but still tell them the overall product is good quality (if true) then they may still end up ordering from your affiliate link.

6. The "One Word Translation" Strategy

The "this translates into one word: (a benefit word)..." strategy tells your prospects that you are simplizing your offer to one persuasive word. You could even include the definition of the word if it sounds persuasive. For example, if you were selling a Valentine's Day box of chocolates you could say "This translates to one word: LOVE!"

7. The "Heard It Before?" Strategy

The "think you've heard it all before? Please STOP and think again..." strategy tells your prospects that your product is unlike anything they have even heard of before. They will at least take a little time to read your offer, even if it sounds familiar to another product in your niche. They will want to see what's so different about your product.

8. The "Beta Version" Strategy

The "if you order the beta version now, you will get a (no.)% discount..." strategy tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper. You could always tell them they will get the final version of your product when it's complete.

9. The "Sell One" Strategy

The "make a least one affiliate sale this month and you'll get..." strategy tells your current or future affiliates that all they have to do is make one tiny sales and they will be rewarded. You could give them a bonus product, a discount, consulting, etc.

10. The "Unbelievable Story" Strategy

The "do you ever hear unbelievable stories of people (your product's benefit)? Well, they are true..." strategy tells your prospects that those success stories aren't just old wives’ tales. You could tell them they can read or listen to some of those stories on your web site from people that have bought your product.

Mid Ticket - Profit Funnel

Hallo! Thank you for visiting my blog;

 .  .   .     Continuation from the first section 

Now safely ensconced with several low cost offerings, you can begin to look at other needs of your customer. Chances are you have goods or services that may be used on a less frequent basis, but carry a higher price tag.

With your low cost items working just fine for your client, you will easily be able to gain attention for these mid priced offerings.

As part of your presentation, it is important to demonstrate not only what you have to offer today, but also be prepared to present the attributes of the offering in such a way that your client can begin to brainstorm possibly uses within the organization.

You may want to have one or two ideas ready, just to prime the thinking process, if necessary. But the more your client can come up with possible uses, the greater his ownership of using the mid ticket item will become, and the closer you will be to another sale.

Be prepared to have to wait until the timing is right to spring your mid ticket item on your client. If the item is only going to be used a few times a year, the interest level may not be there until the time is growing near for the next relevant event.

By all means introduce the item but if your client wants to put off the discussion until closer to time, lock in a date and time to renew the discussions. 

High Ticket – Extremely High Ticket 

The dream of selling high ticket good or services is often the goal of the salesperson. After all, who would not love to be able to sell five thousand dollar items in one afternoon, rather than spend the entire week selling hundred dollar items in order to make the same commission?

# 7 - Secret Marketing Strategies

Hallo! Thank you for visiting my blog,


 .  .    .      continuation

1. The "Self Education" Strategy

The "do you think a person that has read and studied (no.) books and courses about (topic) can teach you anything?..." strategy tells your prospects that you must really know your stuff if you've done that much research. They will assume you are an expert at being able to teach people to gain their desired benefit.

   

2. The "Won Many Contests" Strategy

The "I've been a top affiliate reseller for many marketers..." strategy tells your prospects that you are really successful at promoting other people's products. You could even list all the affiliate contests you have won and who they were for. People will assume if they join the affiliate program for your own product, you will give then some of the same tools, strategies and resources they will need in order to become a super affiliate.

  

3. The "Lucky One" Strategy

The "I'm going to give one lucky (listener, prospect, visitor) $ (no.) on (date) (time)..." strategy tells your prospects that if they do a specific task during a certain date or period of time then they may randomly win some cash. It could be visit your web site, join your affiliate program, listen to your teleseminar, buy your product, etc.

  

4. The "Pick Your Risk" Strategy

The "pick the guarantee you want..." strategy tells your prospects that they will have two or more guarantees to choose from. You could offer a "so many days" guarantee or a "1 year to prove it didn't work then double your money back" guarantee. Or you could make up some different ones of your own.

  

5. The "No Catches" Strategy

The "it's free with no other offers attached..." strategy tells your prospects that they will get a freebie without any offers attached to it. Many marketers who sell to people put something inside their freebie product, like a one time offer after they opt-in, etc. This is fine but sometimes you should give your customers something that just shows them you appreciate them unconditionally. This will help them to be open to your offers both in the future and for a lifetime.

  

6. The "Easy And Hard" Strategy

The "(your product’s benefit) is the easy part, (your product’s benefit) is the hard part..." strategy tells your prospects that your product will help them with the easy and hard parts of gaining their desired benefit. For example, losing weight is the easy part, keeping it off is the hard part. People stop trying to help themselves when they don't get the long lasting effects.

  

7. The "Click And Donate" Strategy

The "(order button) your order will help support (charity)..." strategy tells your prospects that they will be helping you, themselves and people that really need help. If you place the line right before or right after your order button, it will give them that little extra nudge to click the order button.