Secret Marketing

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Continuation from the 2nd section

The Third section

15. The "Personal Partner" Strategy

The "as a bonus, become one of my personal JV partners..." strategy tells your prospects that if they purchase your product, they can also promote your product. You could give your customers a higher commission rate than your free affiliates, just like you would your top personal JV partners. You could even tell them how many JV partners you have and the reputable names that are involved.

16. The "Lying Down" Strategy

The "when you're lying in bed tonight and staring at the ceiling imagine..." strategy tells your prospects to imagine the benefits of your product. Most people won't purchase the first time they see your ad so this helps persuade them to buy later when they're not viewing your ad.

17. The "By Yourself" Strategy

The "why would you try to do it yourself when you can get (your product)..." strategy tells your prospects to question why they would try to gain their desired benefit by themselves. You just need to convince them how much harder it would be without your product’s help.

18. The "It's Possible Now" Strategy

The "we live in a time where it’s possible to (your product's benefit)..." strategy tells your prospects it's the perfect time to gain their desired benefit because of the resources that are available to us in this day and age. Of course one of those resources would your product. You would relate your product to the type of new features it has; for example, new technology, new materials, new chemicals, etc.

19. The "Left Behind" Strategy

The "tons of people are jumping on the bandwagon, are you being left behind?..." strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.

20. The "Important" Strategy

The "this might be the most important letter you'll ever read..." strategy tells your prospects that if they don't read your sales letter, it could negatively affect their life. Many people won't want to leave your web site without least scanning over your letter. It might just be enough time to persuade them to buy.

21. The "First Things First" Strategy

The "the very first thing you must do before you (your product's benefit)..." strategy tells your prospects the first step they should take before they try to improve their life. It could be purchasing your product or something they need to do after they own it. You could even tell them if they get the first part wrong it could cost them time, money, emotional distress, etc.

22. The "Heard It All Before" Strategy

The "we have all heard it before (a common saying)..." strategy tells your prospects a statement that will help support your product. You should use one that is widely known in the world or in your targeted niche. It can be powerful because it's already branded in your prospect’s mind and they likely already believe it.

23. The "Does The Same Thing" Strategy

The "own the low cost, quality alternative that does about the same thing..." strategy tells your prospects that your product does the same thing as your competition's expensive version. You can tell them that you know many of them couldn't afford your competition’s version so now they won't be left out in the cold and can enjoy the same benefits and more.

24. The "Write This Down" Strategy

The "take a few minutes and write down the things you want to change about (something related to your product niche)..." strategy tells your prospects to take a physical action other than just reading your ad. It will actually persuade them on paper to purchase your product. It's like they are writing your sales letter for you.

25. The "Once In Awhile" Strategy

The "every once in a while something comes along that changes everything..." strategy tells your prospects that your product is going to change the way they are currently gaining their desired benefit. People will buy your product if it makes things easier, less expensive, faster, lighter, effortless, etc.

  

26. The "No Complaints" Strategy

The "never receive a single complaint again..." strategy tells your prospects that your product will prevent people from complaining about them, putting them down and/or talking behind their back. Most people care about what other people think of them and try to avoid verbal attacks, insults and being gossiped about.

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